Flipkart announced its Flipkart Quick Hyperlocal Service that Offers 90-Minute Deliveries of Over 2,000 Products including grocery, dairy, meat, and stationery items. Initially, the service will only roll out in Bengaluru then it will expand to six other cities in India in the next few months as well.
Flipkart Quick hyperlocal service Details
Flipkart charges a minimum delivery fee of Rs. 29 from the customers that will purchase items through Flipkart Quick. Orders will also be delivered at the customer’s doorstep between 6 am to midnight. The online marketplace will provide two options- The first one is customers can choose to order with delivery in the next 90 minutes. The second one is that buyer can book a two-hour slot for their order. So, they can easily pick their ordered item.
Flipkart said that the new service will not only depend on a traditional pin-code system model to identify delivery locations in an area. Instead, It will use an “advanced technology” for location mapping.
As mentioned earlier, Flipkart Quick will also serve new items including dairy, fresh fruits, vegetables, and meat that will be provided through various local sellers and supply chain collaborators.
Flipkart said “This technology promises to not only speed up the last mile process but also bring more accuracy to the address mapping system, hence avoid chances of mismatch or re-attempts,”
Sandeep Karwa, Vice-President, Flipkart said “While we start with our dark store (no-walkin) model, wherein we enable sellers to store inventory close to the consumer; this model has the potential of encouraging local entrepreneurship and enabling new business strategies and partnerships”.
Flipkart confirms that its new service would help digitise local kirana stores and shopkeepers in the country. Nonetheless, it will initially be limited to select locations in Bengaluru.
Flipkart Quick seems to be come with same model as Prime Now service introduced by Amazon earlier. Moreover, The Walmart-owned company also planning to compete with Reliance Industries’ JioMart that is so far limited to groceries but has plans to enter electronics, fashion, healthcare, and pharmaceutical retail as well in the upcoming months.
The latest service by Flipkart will be available alongside its existing Supermart store that is meant specifically for groceries. Earlier this month, Flipkart acquired Walmart’s India business to launch a wholesale market for kiranas and other small enterprises in the country. What are your views on Flipkart Quick? Let me know in the comment section.