A trusted company of buyers in the Indian two-wheeler market is – Bajaj Auto. They have a range of premium bikes as well as cheap models in their portfolio. Models like Pulsar, Dominar, CT 100 etc. are selling strongly in the market. Currently, the company is seeing its strength in more than 70 countries. Recently, they launched the Triumph Speed 400 in this country in collaboration with British premium two-wheeler maker Triumph. But in some cases, Bajaj still lags behind. Many buyers are waiting for Bajaj to launch two such bikes. Let’s see how they are.
Apart from the Dominar and Pulsar series, Bajaj lacks market-shaking bikes. So it is essential to introduce some new models. Now the question is what kind of bike Bajaj will be able to increase its influence in the market by launching. In this regard, let us inform you that at present the rate at which people’s craze for adventure motorcycles is increasing, if they launch a new model in the respective segment, they will have the ball in their court. At present, Hero Xpulse is giving sleepless nights to buyers in the respective fields.
So if adventure is all about bringing a bike, launching an off-road model like the Xpulse will up the ante. What kind of engine is better? Bajaj has nothing to worry about. The company already has several such engines in its collection, which can be offered in the new model. Again, the brand value of Bajaj will help the Xpulse to capture the market. If it has upswept exhaust, high ground clearance, LED headlamps, spoke wheels, long travel suspension, then it can be said that many buyers will be attracted.
Bullet rival bike
Almost everyone is familiar with Bajaj’s iconic cruiser motorcycle Avenger. The bike has been the travel companion of many people till now for different cruising styles. Bajaj currently sells two versions of the Avenger. A 150cc street version and another 220cc cruiser model. It’s been on sale for 15 years, but it hasn’t been updated in a long time.
So if Bajaj adds grunt sound, retro look design elements and balance suspension to their motorcycle, the value will increase manifold. As a result, it will be easy to compete with the Royal Enfield Bullet. The company already has 400 cc engine of Dominar in its possession. Which Bajaj can use if he wants.