Consumers' attitudes have changed. In the case of two wheelers, mileage is not the main demand, claims Bajaj Auto Executive Director Rakesh Sharma. According to him, the country's two-wheeler market has undergone drastic changes after the Covid. Demand for larger engines is increasing. A section of buyers are looking for better quality and more powerful two wheelers. In an interview given to the media, Rakesh Sharma, the head of Bajaj Auto, told about the current market situation of two wheelers.
Demand for high performance bikes is increasing
He said that high CC two wheelers are performing well in the market. Sales are increasing. According to him, the quality of this industry is moving in a more positive direction. He further said that 58% of the total two wheelers in 2019 were 100 cc motorcycles and 42% were 125 cc and above motorcycles. That picture has changed in 2024. Currently, 47% are 100 cc motorcycles and 53% are 125 cc and above motorcycles.
Last year was a slow start. However, the market ended the festive season on a high note. This segment is likely to grow by 8% for the full year and the 125 cc+ segment will grow even more. Rakesh Sharma believes that the demand for 125 cc+ bikes will increase further in the next 5-6 years depending on the economy.
How will the market be in 2025?
Several positives for this industry could sustain growth in the long term. Population, expanding road network, advances in retail financing and post-Covid economic recovery are now reaching all levels of consumers. However, it may be hindered due to economic or political instability. But the trajectory is definitely pointing upwards.
Will the EV industry market grow?
EV usage in two wheelers is 5-6%. Around 15-17% on scooters. It should increase gradually. But there will not be a complete replacement of gasoline-powered vehicles. According to him, the number of uses, due to government initiatives, in a country like ours to balance consumer demand, impact on the environment and pressure on revenue, requires different energy systems.
