The huge popularity of Realme brand devices in India can be seen. And because of this massive popularity, Realme recently became one of the top five companies in India. The company performed exceptionally well in the last quarter of 2023 and rose to the fourth position. Again in these five years Realme India has crossed 200 million units in global smartphone shipments.
Realme took third place in the Rs 10,000 to Rs 20,000 segment
- Talking about the online smartphone market, Realme is ranked third in the Rs 10,000 to Rs 20,000 smartphone segment.
- In December 2023, the company’s smartphones in this same segment were ranked second on Amazon and third on Flipkart.
- And in the Rs 20,000 to 30,000 segment, the company currently holds the fifth position in the Indian market.
Research firm Canalys said in its report that the company’s total shipments in the fourth quarter of 2023 were 17.4 million units, of which offline had a higher share than online.
Realme entered the Indian market with affordable smartphones. And the company is now launching various smartphones with high-quality and premium features at competitive prices. As a result, the company is doing amazingly in the competitive market.
Realme is attracting young customers
The brand said their main objective is to provide a better experience to the youth users worldwide and deliver them innovatively designed smartphones with stronger performance. And for this, the company is moving forward with new strategies.