One of the projects developed under the Modi government is the ‘Make in India’ campaign or Atmanirbhar Bharat programme. Mainly since the time of corona epidemic, this scheme has been emphasized and various steps have been taken under it. Most of the companies are now making their own devices or accessories in India, starting with smartphones – and instead of popular apps or websites, Indian apps, government social media platforms, etc. are also being developed. Even India’s science has progressed under the inspiration of the Center – scientists have seen the face of Chandra-Vijay. In that case, the news that has surfaced at this moment is not only surprising, but also a matter of pride for Indians. In fact, it was recently reported that the Indian government is preparing to launch its own smartphone brand. The Union Minister himself leaked this plan.
So this time the government will make smartphones?
There is a plethora of new and old mobile brands in the Indian market. However, the Indian government may introduce its own mobile brand in the coming years Union IT and Telecom Minister Ashwini Vaishnab revealed at least such information at the launch event of PhonePe’s Indus App Store in Halfil. According to Vaishnav, the success of mobile manufacturing under the ‘Make in India’ program was the reason behind the government’s decision to develop an Indian smartphone brand. Moreover, no completely Indian smartphone brand has a strong presence in the current Indian market – world-renowned foreign brands like Samsung, Apple and even Chinese companies dominate here, while some Indian brands like Micromax or Lava have a presence, but it is not strong at all. So, perhaps the government is looking to change this image as well.
What did Union Minister Ashwini Vaishnav say?
Speaking on the occasion, the Minister said that the success in local smartphone manufacturing has given a lot of confidence and good lessons to the Indian industry. This has encouraged partners in this ecosystem to enter the country and set up factories.
Ashwini Vaishnav also reminded everyone of the government’s intention to make India a semiconductor hub.
At the event, Vaishnav reiterated that Prime Minister Modi has already laid out a roadmap for developing the semiconductor ecosystem in India based on the next 20 years. Apart from this, the Micron plant is currently under construction, and the government has decided to issue two or three more approvals to further strengthen the semiconductor ecosystem in the country. According to Minister Vaishnav, they plan to set up at least three to four high-volume fabrication plants and bring at least one product category under their belt in the next five years. And since semiconductors are the key and most expensive components of smartphones, having a local ecosystem will also make it easier for the government to build a handset ecosystem in the country.
Another name of surprise is Indus App Store
The recent launch of the Indus App Store seems to be the initial phase of building India’s handset ecosystem. Because this made-in-India app store is designed as an alternative to compete with Google Play Store and Apple App Store.
