Sony Xperia 1 VII was launched in certain countries last May. However, allegations about the phone were coming from multiple users soon after the launch. Users complain of the device shutting down, sudden reboot or not at all. To handle the situation, the company stopped selling the smartphone indefinitely and launched a free replacement scheme for buyers.
Sony has not brought any smartphone this year
Although Sony Xperia 1 VII's sale has not started. Even the company has not announced anything about bringing new phones to the market. This is why speculation begins, however, does the smartphone want to get out of the market? Although seven months have passed in 2021, the Japanese company has not launched a new smartphone so far.
Launch in the future may be new Sony Xperia Phone
However, the Sony Group Chief Financial Officer (CFO), Sue Lin, said that the Xperia brand was still “very important” to the company. According to him, not only smartphones, but also Sony will pay special attention to communication technology in the future.
From the Chief Financial Officer's statement, Sony has not lost interest in the Xperia series yet. Maybe the brand will bring new phones to the market again to solve the temporary problem. However, the Xperia series has not been able to respond to the market in the last few years. Sony's smartphone share in Japan itself has decreased greatly. However, the fans of the brand are so relieved that Suu Lin's assurances are relieved.
