In the current year i.e. 2025, India's smartphone market will cross $50 billion (about Rs. 4.2 lakh crore). Recently, a market research company made this claim in their report. Smartphone brands' interest in India and consumers' propensity to purchase high-specification premium devices have made the country's smartphone market so large, the report said. Overall, the country's smartphone market is expected to witness a 6 percent growth compared to last year. And the competition between Apple and Samsung to occupy the Indian smartphone market will continue.
The smartphone market will increase in value in 2025
According to a report shared by market research firm Counterpoint Research, the average retail selling price (ASP) of the Indian smartphone market in 2025 will cross $300 (approx. 26,000) for the first time. Rs.), which will prove to be a significant milestone and will bring the total market value to $50.3 billion (approx. Rs. 4.3 lakh crore). Notably, this market was valued at $37.9 billion (approximately Rs. 3.2 lakh crore) in 2021.
Buyers prefer phones priced above 30,000
According to reports, buyers are now opting for devices in the Rs 30,000 range and the ultra-premium segment, and devices from brands like Apple and Samsung are being bought more. Apple has boosted its phone sales due to two reasons – local manufacturing and sales with offers. On the other hand, Samsung's popularity has remained constant in this country and the brand has been bringing all the great smartphones in the market with the latest features.
OnePlus 13 could be a game-changer for the company
Reports say OnePlus will try to capture the market in the ultra-premium segment (above Rs 45,000) with their 13 series. This series will be launched in India on January 7. It should be noted that the problem of the green line on the smartphone display caused this Chinese brand a lot of trouble in the last few years. But now OnePlus has announced to give life time warranty to the buyers to deal with this problem (green line).
