Maruti Suzuki launched the new generation Swift in the Indian hatchback market on May 9. The company has pegged the ex-showroom price of the model at Tk 6.49 lakh to Tk 9.64 lakh. It is not unknown that the company has to invest crores of rupees to bring new cars to the market. The same is the case with the new version of Swift. The company has poured thousands of crores of rupees for this car. A senior Maruti official said the investment figure is Rs 1,450 crore.
Maruti has invested 1,450 crores to make the new Swift
Note that the 2024 Maruti Suzuki Swift is powered by the new Z-series 1.2-litre 3-cylinder engine. It produces a maximum power of 82 PS and a torque of 112 Nm. The car can be optioned with a 5-speed manual and 5-speed AMT gearbox. Regarding the investment, Hisashi Takeochi, MD and CEO of the company said, “We have invested around Rs 1,450 crore to bring the new generation Swift. This investment is for innovative tools, dies and more eco-friendly Z-series engines.”
The fourth generation Maruti Suzuki Swift will be manufactured at the company's Gujarat plant and sold in the domestic market. Maruti will also export these to foreign markets. Maruti Swift has sold around 6.5 lakh units in 169 countries around the world so far. India is the largest market for this vehicle. 3 million models of Swift have been sold in the country. The second largest market is Europe, where 1.2 million models have been sold. In third place is Japan (sold 7 lakh units).
Incidentally, Maruti Swift was first launched in India in 2005. After that, Maruti launched the second generation Swift in 2011 and the third generation in 2018. Regarding sales in India, Takeochi said, “India is still an important market for us. Our long-term target is to sell 40 lakh units per year including exports. To maintain a leadership position, it is important to meet the needs of different customer segments.”
