Expectations are always high among consumers around Apple’s iPhone. Information about the next generation of iPhones has been leaked on the Internet through various sources throughout the year. Now a new report has surfaced, which brings good news for buyers interested in buying the Plus and non-Pro versions of the iPhone. It is said that the iPhone 17 and iPhone 17 Plus coming next year will have a 120Hz refresh rate promotion display to attract more users. This is a feature that was reserved for the more expensive models until now
The affordable iPhone 17 and iPhone 17 Plus will also feature Always-On Display next year
Apple will start using LTPO OLED panels in all models of the upcoming iPhone 17 series, which indicates a big change. The 120 Hz promotion panel not only provides smoother scrolling or more dynamic visuals, but also enables always-on display functionality on the phone. This particular feature has the ability to fine-tune the refresh rate of the display panel to 1 Hertz, aiming to keep essential information visible without draining too much battery.
For this special upgrade of the iPhone 17 series, Apple will tie up with popular Chinese display manufacturer BOE. Despite some difficulties and strict standard benchmarks set by Apple, this joint effort of the two companies is expected to come to fruition by 2025. BoE’s challenge now is ramping up production to meet demand for the iPhone 17 lineup.
Notably, this strategic move by Apple could normalize access to high-end features through non-Pro iPhones, allowing more consumers to use them. This is a clear sign that Apple is trying to attract more customers. However, it is not yet clear whether the company will increase the price of its non-Pro models due to the display upgrade. The company is also rumored to add a bigger, better selfie camera to the iPhone 17.
