Yamaha Motor India is very active in expanding the motorcycle business in India. The company once launched Blue Square, a premium showroom for the sale of premium two-wheelers in the country. So far the number of showrooms in India has reached 300. Which is undoubtedly a new milestone for the company. The company offers a premium experience to customers from this Blue Square showroom.
Yamaha inaugurates 300th Blue Square showroom in India
Note that in 2018, Yamaha launched a campaign called ‘Call of the Blue’. Blue Square Showroom is a part of that, the first store of which was inaugurated in 2019. The dealership has a blue theme to represent Yamaha in a different way. Under this the company recently launched two models – R3 and MT-03. Apart from this, several other two wheelers are sold from this showroom – Aerox 155, YZF-R15, YZF-R15S, MT-15 V2, FZS-Fi V4, FZS-Fi V3, FZ-Fi V3 and FZ-X.
Apart from the above two wheelers, Yamaha sells three more hybrid scooters from the Blue Square showroom. These are – Fascino 125 FI Hybrid, Ray ZR 125 FI Hybrid and Ray ZR Street Rally 125 FI Hybrid. Besides, some exclusive range of Yamaha apparel and accessories are displayed in this showroom.
Out of total 300 Blue Square showrooms, 129 are in South India, 81 in East India, 54 in West India and 37 in North India. In this regard, Ishin Chihana, Chairman of the organization, said, “The announcement of the successful achievement of the significant milestone of the Call of the Blue campaign, gives me immense joy. Inaugurating the 300th Blue Square showroom is a significant achievement for Yamaha.”
